• Any query? info@bulksms.ae | +1-416 317 4582, +971-55-997-3720
Bulk SMS :: Pricing

BulkSMS Pricing

All our packages are based on the volume of messages you wish to use in a year. You can use the same platform to send messages to UAE and Indian numbers. In order to keep it simple for our clients we have made a credit calculator.

Kindly note that the validity of SMS credits is 1 year from the date of last recharge. For plans having 100,000 SMS credits or more, the validity is 2 years from the date of last recharge.

In order to send SMS using our system, a customer needs to buy SMS credits. Please use the dropbox below to get to know the number of SMS 1 SMS credit can send to different countries.


Number of credits required to send 1 SMS:
This means that if you send 1 SMS, SMS credit(s) will be deducted from your account.
For example, it will take 1000 SMS credits to send SMS.

Number of SMS credits Price per credit (AED)
Between 2000 and 4999 0.14
Between 5000 and 9999 0.12
Between 10,000 and 14,999 0.10
Between 15,000 and 24,999 0.09
Between 25,000 and 49,999 0.08
Between 50,000 and 99,999 0.07
Between 100,000 and 149,999 0.065
Above 150,000 0.06

Credits Calculator


Sender ID for UAE numbers is SMS ALERT. You can change this to your company or brand name if you want. This is an optional feature.

Documents required for custom sender ID

  • Valid Trade License/Registration copy of company
  • Authorization Letters for Etisalat & Du
  • Payment Proof
  • Sender ID

Sender ID selected should be in English only and upto 11 characters, It should not be a generic name or noun.

It takes 3-4 business days to get sender ID registered subject to approval from Etisalat and du. Please get in touch with our support team at support@bulksms.ae in order to get more information or for registration of the same.

Sender ID for Indian numbers is RM-BNISPL. This cannot be changed at the moment.

Message Contents – Character Limits Number of characters per message is limited by the following chart:

No of Characters Language Message Count
Up to 160 Characters English 1
Between 161 to 314 English 2
Between 315 to 468 English 3
Up to 70 Characters Arabic (Non-English) 1
Between 71 to 134 Arabic (Non-English) 2
Between 135 to 198 Arabic (Non-English) 3